SHARED Branding

Summary

Sustainable Health And Resilient Environments for Development (SHARED) came to us in search of branding for their newly developed organisation, with the focus of building and maintaining partnerships with stakeholders.

The Client

The overarching goal of the organisation is to mitigate the rise of intensive industrialisation of animal agriculture in Africa—or better yet, end factory farming altogether. SHARED achieve this through policy advocacy to maximise their impact on a large scale.

The Brief

An aesthetically pleasing brand that effectively communicates the personality and values of the organisation across different platforms. The brand should be seen as collaborative, ethical and credible.

The Solution

We created a professional and distinctive visual identity for SHARED which highlights the principal characteristics and objectives of the brand - harmony and collaboration. The design is versatile and conveys the brand’s ideals with an effective blend of personality and professionalism. The overall result is successful branding with compelling cohesion across the name, the logo, and the values of the organisation.

The Result

“When we first saw the initial branding that User-Friendly created for SHARED, it was an incredible moment. As a small start-up, they made us feel like a giant among the many organisations across Africa. They not only crafted a brand identity that truly represents the essence of SHARED’s values and vision but also acted on our requests promptly, ensuring everything was just right. A huge thanks to User-Friendly for making us look and feel like we belong on the big stage. Highly recommend them!”

Emmanuel Awuni, Founder/Director