Serving important messages

Our Approach

Drafting the brief

It’s too easy to get lost in the weeds of a project isn’t it? The first integral part of any campaigning process is to unearth and refine the brief. Once we know what we need to achieve, we can then start thinking about how to get there.

Ideation & Strategy

The most important messages deserve the best creative and strategic thinking. Our process of ideation looks to expand the realms of possibility and produce new concepts and strategies for success.

Delivery & Guidance

Our campaigning services either deliver a ‘playbook’ to guide you in running the campaign, or we run it for you. Either way, we always stay on-hand to support the campaign delivery and evaluation.

Want creative campaign ideas straight to your inbox?

We recently delivered Giving What We Can’s most impactful ad to date…

Snapshot

Working with Giving What We Can, we produced a new awareness campaign for them leveraging the power of creative work.

What happened?

48x more views than any previous campaign.

Attributed Instagram profile visits were 249% higher than any other previous campaign.

96% of the earned likes from the GWWC account lifetime originated from this campaign

Reached over 4.5m people with an average CPM of $1.61. This is 2.5x lower than the average CPM for UK video campaigns. And substantially lower than Giving What We Can’s previous CPM average of $6.14.

Read the full case study