Free workshops

We offer a range of free workshops covering corporate relations, creative thinking, writing to persuade and more.

Find the upcoming sessions here.

Workshops

Market Positioning

A comprehensive process that identifies your target audience and hones your communications strategy.

  • Through brainstorming and collaborative discussions, we'll develop a tailored messaging framework, ensuring it resonates with key stakeholder groups.

    This process will culminate in a guidebook that can be used internally to support writers and content creators in using the brand voice.

    We deliver the workshop in two steps. The first covers your market segmentation and targeting.

    Once that is outlined, the second workshop digs deeper into positioning and your differentiation as a brand, then covering communication choices and key channels.

    The overall outcome of the workshop will be:

    • a clear market segmentation,

    • a guide on your key targets and positioning, and

    • a communication channel outline.

Building a communications plan

Covering the fundamentals of marketing planning and execution from budget management to using a funnel.

  • First guided through a workshop designed to highlight the frameworks and structures that all marketing plans should follow, the aim is quickly upskill all attendees to know how marketing fundamentally should operate within an organisation.

    Following this, the package includes two months of strategic support. This can be delivered via calls, feedback on your plans and decisions or working collaboratively on solving an issue. Roughly worth the value of 10 hours of support.

    The workshop will give you:

    • an understanding of long and short term marketing and how to use each

    • a clear framework for managing your budget

    • a bespoke understanding of your ‘sales’ funnel and how to use it to build your marketing objectives

    • a guide on which KPIs you should care about (and which ones you shouldn’t)

    • an overview on the most effective communication techniques to produce better ads and messaging

    Includes two months of consultation following the workshop to support you in solidifying your plans (total of 10 hours of support)

Writing to persuade

Frameworks and integral structures to support you to feel confident writing persuasively

  • In this 1 hour session, we will talk through some key structures to support your work as well as the opportunity to try out what you have learnt in a short exercise.

Presenting skills

Leave your audience feeling informed and energised following this confidence building session.

  • Good presentation and negotiation skills should be in continuous development. This session walks you through the vital planning, writing, rehearsal, delivery and follow up phases of presenting, giving you a practical structure to work through. With tips along the way to really excel in this area, this session is suitable for anyone who regularly engages in public speaking and presenting.

Creative idea generation

Be inspired by a wide range of case studies that demonstrate innovative and creative approaches to campaigning.

  • This session starts with a quick run through of the pitfalls that organisations often make when it comes to generating ideas. We will then use what we have learnt to work through new ideas for a specific campaign for your organisation. You will leave the session not only with some new ideas, but also a framework to lead future sessions with your team.

Introduction to corporate relations

New to corporate relations or could benefit from a refresher? This one is for you.

  • In this 1 hour session we walk you through the basics of understanding corporate relations and why it’s a useful tactic to utilise for animals. It’s structured to work through strategy and positioning, communications, campaigning, publishing commitments and fulfilment as well as the history of how the movement began to work on this topic.

Have a specific need, or not sure which workshop would be best?

No problem, just reach out and we can help you select the most appropriate workshop.

Dealing with pushback

Tools and strategies to deal with company push back within corporate campaigns.

  • It can feel very frustrating when you don’t feel like you are making progress with companies or you feel that a campaign you are running has gone stale. In this session we talk through the strategies to deal with this pushback and how to ignite enthusiasm to shift or persevere.

121 Training

  • Hands on, specifically tailored, 1-hour sessions over 6-12 weeks that aim to increase general confidence and skills in negotiation, presenting and pivoting - essential practices for anyone in a corporate relations role.

  • Tailored consultation on all areas of marketing strategy including; budget management, setting goals, tactical decision making, allocation of resource, execution advice and more.

  • An opportunity for campaigns staff to work with our team on campaign idea generation alongside developing the ability to think creatively consistently, inspiring this essential practice in their team.

"My work with Amy Odene to improve both oral and written communication results in a greater response from companies when it comes to setting meetings and achieving a faster and more effective negotiation focused on achieving my objectives. All that has been learned is proving to be very useful"

Adriana Evangelista, Corporate Animal Welfare Specialist - Animal Welfare Observatory