Sustainable Synergy Initiative Branding

Summary

We created branding for recently developed organisation Sustainable Synergy Initiative, effectively conveying their brand message in order to establish them within the Animal Welfare sector.

The Client

Sustainable Synergy Initiative exists to promote sustainable farming practices in Uganda by developing species-specific guidelines for farmed animals. They aim to enhance public health, biosecurity, and modern farming methods through collaborative stakeholder engagement and evidence-based policies.

The Brief

The branding should align with the project's objectives, effectively supporting its goals and enhancing its credibility and professional image. The brand should stand out from competitors in the farmed animal welfare space, offering a unique visual and verbal identity that is easily recognisable and memorable.

The Solution

The main brand imagery is characterised by the use of a symmetrical set of hands, evoking the brand’s ideals - connection and synergy. In order to distinguish from prominent competitors, the chosen colour palette is unused within this sector, making the brand distinctive and memorable. We also veered away from the common theme of using a circular icon to represent the idea of sustainability, while still playing with the idea of curvature that this brand elicits with its double S name.

The Result

“User-Friendly provided us with exceptional branding support for the Sustainable Synergy Initiative. Their ability to understand our mission and translate it into a compelling logo was impressive. The team’s professionalism, creativity, and quick turnaround have significantly contributed to the strong visual identity of our project. We are delighted with the outcome and grateful for their support.”

Geofrey Junior Waako - Founder