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CHERI
Summary
Swiss Existential Risk Initiative (CHERI) asked us to create a set of ads to increase applications for their fellowship programme.
The Client
The Swiss Existential Risk Initiative (CHERI) focuses on mitigating global catastrophic risks that arise from emerging technologies. Their work involves cultivating a network of students and young professionals dedicated to this cause.
Through the collective expertise of our community, their goal is to contribute to a safer future by addressing the complex challenges that face humanity.
The Brief
CHERI had tried ads before, but without much success. They wanted to explore what a set of strong ads could do for their application numbers.
The Solution
We explored a number of angles and biases to test for the most potent creative and then maximised the budget on those. (NB this campaign delivery was in collaboration with Good Impressions who managed the ads account)
The Result
As a result of our creative campaign, CHERI achieved a 562% increase in applications to their fellowship.
“My team and I had a great experience working with User-Friendly on our recent marketing campaign. We’d definitely recommend User-Friendly for anyone in need of a keen creative eye!”
Sofia Mikton, co-founder of CHERI
