Branding Hive

Summary

Hive came to us as ‘Impactful Animal Advocacy’. They needed to refine their market positioning and rebrand to something more memorable. We led them through our positioning workshop and developed the brand to ‘Hive’.

The Client

Hive is an animal movement building organisation that offers a range of services, namely a global Slack channel as well as a well-regarded newsletter and network development services.

The Brief

To clarify the organisations offering and create a more distinctive and memorable brand. This included re-imaging all of their brand assets, project names and designing a new website.

The Result

“We are so happy with the rebrand that User-Friendly helped us to do! Within and outside of our community people recognised us from the day we rebranded, which was a huge success.

During the process we have learned a lot from User-Friendly and we will recommend anyone who wants a high-quality recognisable brand to work with them!”

Sofia Balderson, Co-founder of Hive