Pro Bono Creative Campaign

About

Following a grant to support organisations in their campaigning efforts, we are looking for two organisations who would benefit from the production of a creative campaign - free of charge.

User-Friendly aims to increase the exposure of animal advocacy organisations through creative and memorable campaigns that push the boundaries of what you’ve been able to achieve to date. If you are selected to partner with us, we will support you to develop and devise a creative concept, create the collateral and a playbook to launch a campaign.

Example case: We work with an organisation who wants to engage a corporate who is refusing to respond to their communications. We devise a creative campaign targeted at that corporate. We create the materials, e.g. digital ads, targeted at employees with the goal of the corporate responding to the campaign and the public engaging with an interesting campaign idea.

Our goal is to test a creative campaign that may influence long-term brand building or drive an activation such as;

• Donations

• Petition signatures

• Corporate engagement

• Website traffic

Timeline

Application deadline: 2nd August

Decision: All applicants notified by 9th August if through to the next round

Campaign timeline: 3 months [start date tbc] from ideation to evaluation

We are looking for organisations who…

1. Have enthusiasm to undertake this creative project and are open to testing new ideas

2. Have a member of staff responsible for their communications and/or marketing who can assist the process for 1-2 hours a week for the 3 months duration

1. This person must have decision making power within this project or if not, the person who holds this should also have the sufficient resource to be involved in the project for sign off 

3. Already have a functioning route to their audience for example one of the following; mailing list, social media accounts, website

4. Can provide a delivery spend (eg pay for billboards or digital ads) of at least $1,000